Sunday, July 3, 2016

To be your best version of yourself, you may need to transform


If you’re yearning for a major change in yourself, you may find it’s time to stop trying to fit in and time to transform.

Marty Stanley, certified life and business coach, led a lively discussion about how to redefine or reinvent your career after age 50 with members of the KC IABC Masters group at a dinner meeting.

Marty offered tips on a variety of topics:

  • Starting your own business

Many people later in their careers decide to leave their full-time jobs, or that decision is made for them via a layoff, and then they try to start their own business. Some, however, have no solid commitment to self-employment; rather, “they hang out their shingle while they look for a job,” Marty says. Of course, their business is not successful because they had no solid plan.

“If you decide to go solo, this is not a hobby,” Marty says. “You have to decide that this is your full expression of yourself and what makes you happy. You also have to sell your services, which is why most businesses fail.”

Before deciding to start your own business, give serious thought to what makes you happy and how you want to feel when you work with your clients, Marty advises. Then come up with a realistic business plan, which includes how to sell your services, then place your full effort on working your plan. Most people don't want to sell or market themselves or their business, which is why only about 1 in 100 businesses succeeds. And give it time, because it’s a rare business that’s an overnight success.

  • Ageism


Many older workers report being passed over for jobs or promotions that went to younger people. But some older workers continue to excel at their organization because of their age, not despite it, Marty says.

Being “too old” is often a state of mind, rather than reality, she says. “Think not of your age, but of how you are adding value. You’ve had to think situations through and make decisions. You can bring a level of stability to the workplace and a sense of organizational objectives. And you won’t get all caught up in drama.”

Besides positive thinking about your age as an asset, appear contemporary instead of old school. “Your hair, your dress, your shoes, your tie and your conversation” all send out signals about how you view yourself. And don’t talk about age and constantly remind your co-workers about the way things used to be,” Marty advises.

  • Know your strengths
“Every time we try to mold ourselves and adapt ourselves to a situation that doesn’t feel right, it never works out,” Marty says. “It affects our performance and ultimately it affects our health.” So when you reach the point where you want to transform yourself, first do your homework.

Marty recommends Strengthsfinder 2.0 by Tom Rath, a book with a timed online assessment that was first published in 2001 and that has helped millions find their top five strengths. The book also contains hundreds of strategies for applying your strengths. Pinpointing your strengths can help you build your resume around your strengths, rather than a traditional chronological resume, Marty suggests.

  • Preparing for an interview
Networking is what will get you an interview, more than your resume, Marty says, but what wins the job offer is the ability to sell yourself during the interview. “People get hired on their listening skills and on their vibrational energy. So ask yourself, ‘How do I want them to feel during this interaction? What body of knowledge do I possess that no one else has? How can I package that to be the person who’s the top candidate for the job?’”

  • For more information on transformation

In it, Marty covers:
o   How to integrate body, mind and spirit to enhance personal relationships.
o   How to create a future vision and action steps for personal and organizational change.
o   Practical steps to create healthy, empowering and collaborative families, communities and workplaces.


See more about Marty at www.alteringoutcomes.com.

Sunday, June 26, 2016

Build your personal brand through strong connections

In 2005, Joyce Layman was a self-described wallflower, terrified to speak in front of an audience and with no network of professional associates. Not happy with her situation, she took  the advice of Tina Fey: “Say yes and you’ll figure it out.”

Joyce said yes to a launching a new career as a speaker, trainer, author and professional connector. Now the author of two books, including Your Connecting Advantage, Joyce shared insights with members of The Freelance Exchange of Kansas City at a luncheon meeting.

“People entering the workforce today will change jobs 20 times in their careers,” Joyce said, so no matter where you are in your career journey, it’s important to build your personal brand. The best way to do this is through connecting with professionals. “Every day is a connecting opportunity, everywhere you go,” she says.

Don’t think of interacting with people you don’t know as networking, she advises, because that feels like too much pressure, like you’re deliberately trying to sell something. Instead, think of your social and business interactions as connecting with people whom you might help in their personal career journeys and who just might end up helping you.

“I believe that when you change your thoughts, you can change your life,” Joyce says. “I’ve experienced the transformation and have worked for years to help others do the same. It starts with how you think and builds on how you connect.”

Here are a a couple of assignments from Joyce, if you would like to improve your ability to connect with others:
  • How’s your LinkedIn profile looking?

LinkedIn is the 12th most searched site on the internet, Joyce says, and the ideal place to start to build your personal brand. “Think about the power of your brand,” she advises, “as 50 percent of purchasing decisions are made online before people actually call you. Build your professional persona online so people have the right perception of who you are.”

You don’t need a paid profile to succeed with LinkedIn, but you should visit the site every day and see who’s looking at your profile.

When sending an invitation to connect, use your laptop or desktop computer and not your mobile phone, so that you can send a personalized invitation. Give someone context about how you know each other or a statement on why you should connect.

Others may share your name, so be sure to grab your LinkedIn name and use the LinkedIn url on your website, your resume and on other places where you market yourself and your business.

Post content via LinkedIn Publisher if you’re a writer, in order to raise your profile in your industry.

In the Midwest, post to LinkedIn between 9 and 11 a.m. to ensure you get the most people seeing your posts. Of course, make sure every post fits your brand.

If you receive a LinkedIn invitation from someone you don’t know, reply with a question about why the person wants to connect with you. Accept only those that fit your profile and your business goals.

  • Maybe you need a paid service or two to help you increase your contacts or improve your communications with your contacts? Check out MeetEdgar.com and CrystalKnows.com.

MeetEdgar.com is a social media posting site that automates your posting work. When you save an update to Edgar, tell him what social networks you want to post it on and what posting category to use. Tell Edgar what types of updates to share at which times. Edgar does the posting for you. Edgar also uses the updates saved in your library to create a queue that can be reused later when he runs out of new posts.


CrystalKnows.com gives you instant access to millions of personality profiles that you can search by name and advice on how to communicate with anyone you meet. CrystalKnows might especially help writers by creating unique personality profiles for people with an online presence, preparing you to speak or write in someone else’s natural communication style.

Friday, May 6, 2016

Apps rising in popularity for employee communications

Although everyone has one, the smartphone is still underused within organizations, but that’s starting to change as mobile apps gain a reputation as a great way to communicate with employees.

Apps are easy to use, help reduce the clutter of internal emails and limit the need to rely on underused intranet sites.

Jennifer Whitlow, (at right in photo) principal and practice leader, and Norine Cannon, director of communications, with Buck Consultants of St. Louis, shared their insights, along with a demo app, with the KC IABC Masters group at a recent meeting.

The advantages of mobile apps are many, Jennifer and Norine said:


  •        Reach on-the-move as well as geographically dispersed employees
  •         Provide ongoing communication channel with newsfeeds
  •        Notifications are pushed out to employees, rather than requiring them to log on
  •        Help meet employees’ expectations for timely, relevant and customized communication in easy-to-comprehend chunks
  •        Can be designed to connect to the employee intranet or a portal, for an integrated experience
  •         Deliver concise information
  •        More visual than a website
  •        Information delivered in a conversational tone
  •         Actionable – tell employees what you want them to do

Apps are the platform of choice for 85 percent of employees, Jennifer said, as they prefer the convenience of an app over a mobile website. Email is definitely losing popularity, with employees reporting that they receive on average, 121 emails a day, requiring them to spend 28 percent of their time at work managing their inbox, with little benefit to the business. Email clutter is reduced greatly when organizations switch to mobile apps.

If you aren’t yet using apps to communicate with employees, could it work in your organization or for your clients? Consider these factors, Jennifer advises:


  •        Workplace culture – are employees open to new ways to communicate?
  •        Budget
  •         The role of the IT department – limited to certification set up
  •         Distribution channel (enterprise-wide, vs. app store)
  •         Resources for promotion at launch and for ongoing support
  •        Resources for content creation – have a plan in place
  •        How to stop access for employees who leave the organization
  •         Integration with existing portals
  •        Security options to ensure sensitive information is safeguarded